Thu 1447/12/25AH (11-06-2026AD)
eHalal.io Mushbooh Directory
Mercadona, a family company, is one of the leading physical supermarket and online shopping companies in Spain. Its goal is to be responsible for prescribing “The Boss” (customer) the best option to satisfy its food, home care, personal care and animal care. Thanks to this, 5.5 million households place their trust in the company every day.
Created in 1977 by the Cárnicas Roig Group, currently it has 1.649 stores across Spain and 20 in Portugal, and a staff of 95.000 employees who seek excellence, 1.700 of them in Portugal.
Mercadona dedicates much of its resources to eliminating unnecessary costs in its packaging. According to the Economist, the chain has saved €2.2 billion by reducing packaging materials. This included opting out of a glossy finish on packaging which company leaders deemed unnecessary, and adding a plastic lid to a can of tuna, making it easier to open and more appealing to purchase.
Mercadona does not spend capital resources on advertising or marketing campaigns, yet another method of cutting costs. It instead relies on word of mouth and free social media to promote and maintain its brand. Their Twitter, Facebook, and YouTube accounts share pictures and videos of products and company practices.
Mercadona employs more than 90,000 workers, all on permanent contracts. Upon hire, workers are required to complete four weeks of training. Employees must also go through twenty additional hours of training each year. Employees receive salaries above the national average of workers in the grocery store industry and the majority of employees receive a bonus each year. Leaders of Mercadona believe this combination of training and payment creates employees who are dedicated and flexible when it comes to meeting customer needs. It is also believed to have helped the company to maintain a relatively low level of employee turnover, only 5% in 2012.
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