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Halal Travel is Booming

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Loud mass tourism à la Ballermann on Mallorca or Pattaya is not for everyone and this type of vacation is a problem, especially for many Muslim travelers.

“Enjoy a conservative vacation with your family,” is why the travel agency Suaytour, headquartered in Munich, advertises this target group. Suaytour serves 3,500 agencies in six countries and even has a branch in Moscow for the 18 million Muslims in Russia. The company’s turnover is already 40 million euros and Feyruz Dursun, CEO of Suaytour says he has no sales problems, but too few hotels are available.

His business relies on word of mouth advertising and trade fair appearances.

Smartphone ban in the bathing area

Suaytour gives concrete numbers. 16 percent of customers are value-conscious non-Muslims and another four percent are friends of German Turks who want to try out what life is like in a halal hotel in the Antalya region.

Recep Aydin of the travel agency KAM 2000 in Duisburg estimates the number of his non-Muslim customers even more, mostly living in North Rhine-Westphalia. There are almost 30 percent with increasing tendency. It is important for guests of such hotels, for example, that in the bathing area, or in the areas in which women go without a headscarf or in bathing suit, smartphones are banned.

A few years ago HalalBooking.com introduced a filter function on its website. Depending on the availability of the pool, beach and wellness facilities, customers can filter their search for “women only”, “halal food” or “no alcohol” in order to choose the level of halal friendliness and the holiday according to individual requirements to book.

First Halal Fair

How do Muslim travelers change tourism? The conference within the framework of the “Halal Hannover” will investigate this question. Because the tourism industry is increasingly adapting to the growing halal tourism even in Germany. This fair wants to offer the halal industry a new platform for business and professional exchange from March 6th to 8th. The first event will be all about halal-compliant food, beverages, cosmetic products and travel.

An international conference program and a special gastronomic area will round off the event.

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